Society, Leadership and the CPA

Today, more than ever, people are searching for direction and they are turning to local, accessible leaders.  By nature of the profession, as a CPA, clients already look to you for answers.  Already established with the highest level of trust, the CPA is in the unique position of being able to fill this leadership role.

Those CPAs who rise to the occasion will be positioned to enjoy a virtually limitless opportunity. Those who stick to the old protocols of "how it has always been done" face an uncertain future.

What has created this new opportunity? Why the emphasis on local leadership? The answers lie with the information age; the internet. This flood of information has created an interesting paradox.

Technology has made life easier, but this information overload has resulted in an epidemic of decision-making uncertainty.  As a result, more people are turning to peers and associates, consulting them before making any major decisions. The information age has actually turned the clock back to a time when the community was the source for direction. As this trend grows, you can play a significant role in your community.

By creating a strong reliance on your guidance and oversight, you can define the future of your business by becoming the navigator your clients are searching for. CPAPlus Network is a premier source for leadership training, which can help you become the community leader your clients need today.

”The accounting profession is currently in transformation. Those who get caught in the past and resist change will be forced deeper into commoditization. Those who can create value through leadership, relationships and creativity will transform the industry, as well as strengthen relationships with their existing clients." 1

1 Thomas L. Friedman, The World is Flat: A Brief History of the Twenty-first Century (Farrar, Straus and Giroux, 2005)

Douglas B. Sosnick, Matthew J. Dowd and Ron Fournier, Applebee’s America: How Successful Political, Business, and Religious Leaders Connect with the New American Community (Simon & Schuster, 2006)

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